The remarkable Fiji Noni fruit, also known as 'Kura' by the natives of Fiji and they have been used for more than 2000 years as a herbal food for maintaining and restoring good health. Noni juice and other Bula Noni products are carefully hand harvested and processed from 100% pure organic fruits found growing in the pristine  wilds and forests of the Fiji Islands.

Noni (Morinda Citrifolia) come from the Rubiaceae family which has 80 different plant species. Noni is a small tree or shrub that has been used in many different cultures across the Pacific for over 2000 years. It has large evergreen leaves and small white flowers the sprout and become a bumpy pitted fruit that can grow upto several inches long.

Upon ripening the yellowish/green skin of the fruit thins and turns somewhat translucent. The fruit has numerous brown seeds with air sacs which make the fruit boyant in water.